Technology Marketing

We’re not afraid. At the Collaborative, we’ve tackled B2B marketing and communications strategies for highly advanced technologies that quite frankly, would scare the daylights out of a typical ad agency—even a typical B2B shop. We specialize in marketing for advanced, complex, sophisticated technologies and services. From non-thombogenic, biocompatible coatings for medical devices to the intricacies of web conferencing systems integration to supercapacitor resistivity. We understand how to develop effective brand marketing strategies and compelling communications for these advanced technologies and services.

With every technology client, we immerse ourselves in their business to gain a clear, comprehensive understanding of their industry, company, products, and competitors to develop unique positioning and differentiation for their brands.

Grounded and experienced in the fundamentals of B2B marketing and communications, we understand the B2B sales cycle. We know how to reach and communicate with decision makers—which in itself has changed dramatically with the dominant role new and social media today. Our strategies integrate website, email marketing, pay-per-click ads, blogs, social media and other new media options with traditional media.

Technically speaking, we understand the nuances of marketing highly advanced technology products and services because we “get it.” Our technology clients get it, too— positioning, brand recognition, and marketing strategies that grow their businesses and increase market share and sales.

Want to explore how we can help? Let’s talk.