Why Sales & Marketing Work Better Together

Although sales and marketing activities often have fuzzy definitions, their hard and clear goal is to achieve financial results. Marketing has the major role of identifying customers and their wants and needs. It creates awareness, interest, preference, and action (choice). Sales has the goal of getting customers to buy. Together, sales and marketing have the common objective of increasing the number of customers and profits.

Despite this common objective, Marketing and Sales are rarely aligned. Download this whitepaper to learn more and also learn what you should do to fix the situation.

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