- B2B WebsitesBuilding Lead Machines
- CollateralEnabling your sales team
- AdvertisingIs print dead? We think not.
- ReputationManaging Public Relations
We can’t compete with 12-year olds—at least on cost. Sure, even the owner’s kid can build a website today—and make it look pretty. We’ve even seen a few. But if you’re serious about building one for your business that’s relevant, rich in content, optimized for search, and generates leads, we can help you convert prospects to customers, which is quite another story. One we’d like to tell you about.read more
It looks good on paper. Really, great brand messaging and product information in the hands of prospects (and we mean that literally) still make powerful marketing, communications, and sales presentations.read more
Think it’s dead. Not so fast. Sure, it’s changed dramatically but B2B print advertising is not only relevant, it’s even making a quite a comeback in some circles. Rather than competing with electronic options, it’s often embracing and even integrating those technologies into even more powerful print campaigns. With the right strategy and tactics, print is highly targeted. It doesn’t “evaporate” with the click of a mouse. And print media still garners considerable trust.read more
Tell it like it is. Is that too much to ask? At the Collaborative, our approach to PR for B2B clients is a little different. A no spin, straight talk approach based on honest relationships with media, investors, community, employees, customers—all our clients’ publics.read more